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Five businesses that should consider social media a must

Five businesses that should consider social media a must

Surviving the social media jungle can be a real challenge for marketers. Always engaged, staying sharp and open to interaction, monitoring feeds and coming up with catchy messages to post on a regular basis…that’s no easy thing. Yet it’s all worth it. There’s nothing more fulfilling than seeing those leads converting into sales and knowing that you did that.

The modern world is defined by social engagement and connectivity. The rise of the Internet as a universal communication tool has opened a world of possibilities for e-marketers.

I’m still amazed at how some companies, such as apartment communities or hospitality units don’t use social media to promote their brand. Here’s how I see it: first of all, the basic account for all social media channels is free; even if you won’t see a lot of sales coming directly from your profile, you’ll get tons of exposure. That’s got to count for something, right? Other people pay big bucks for getting that kind of exposure the old-fashioned way.

Then, social media is not as aggressive as traditional marketing channels so prospects won’t feel bombarded with sales ads and targeted campaigns. Most social platforms display user-friendly interfaces and offer tons of options for users to avoid getting spammed with promotional material. The real challenge you’ll have to face as an e-marketer is going around all that and make customers feel that they want to interact with you and have you as a Facebook friend.

How do you achieve that? Well, this is a job requirement for any marketing specialist: demonstrate creativity. You have to come up with original content, new material and interesting facts on a daily basis, put it up on your site or blog and then share it on social media. Not only will this help you gain and retain customers but it will also help your business rank higher in Google’s organic search.

As a rule of thumb, post a promotional message for every other nine posts that are not related to sales or marketing campaigns. Also, studies have shown that posts with pictures get the most visibility, especially among Facebook users. Don’t forget to connect your Facebook and Pinterest accounts, to make sure you reach a broader and more diverse audience.

Additionally, teaming up with other local businesses might be a good idea that will help you maximize engagement and boost your pool of followers. Tag fellow e-businesses (not competitors) in your posts and ask them to do the same for you. Sometimes you don’t even have to ask them for free mentions, they will do it as a favor in return.

And remember, more than anything people appreciate honesty. They know that you’re there to sell something but let them feel it’s their choice what and when they want to get it. On the other hand, it’s very useful to provide information about your products, respond to comments and inquiries and be as polite as possible. As with most businesses, bad reviews are bound to come online at some point. Keep in mind that disgruntled customers tend to be very loud and vehement in their protests so it’s very important you stay calm and refrain from any unprofessional behavior. Nothing good ever comes out of heated discussions; better try to understand what the problem is, find out if it’s something that you can fix, do your best to solve it and send out a positive message. Other prospects might be listening too, and if they are reasonable people, they will appreciate your efforts and care.

Of course the list might go on and on, but I believe the following set of businesses may draw loads of benefits from setting up social media accounts:

  • Travel agencies. As they say, a photo speaks a thousand words. An active presence on Facebook and Pinterest, putting on display fabulous vacation offers, is a must for travel agents and leisure marketers.

Antalya, Turkey, Kekova Island

  • Restaurants & cafes: right about noon, everybody’s attention turns to Facebook and where to go for lunch. Make sure your specials always land in your followers’ feeds.
  • Pet stores: now there’s an image that won’t go unnoticed.. or un-liked for that matter. Acquisition follows next.

  • Home stores: home accessories, design ideas and home décor get the most hits on Pinterest. Set up a blog and start pinning your products right away, if you haven’t done it already.
  • Event agencies and services. Weddings, proms, pool parties, entertainment and social festivities always get the most interest from fans. Make yourself wanted by displaying your most successful events and boast your accomplishments every time you get the chance.
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Posted by on August 14, 2013 in Technology, Travel & living, Trending

 

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Life lessons from hot celebs

While celebrities are not meant to be role models – we all know their job is to entertain – sometimes there’s a lot to learn from them, from overcoming great odds to investing time and effort in charitable actions. Just think of Giuliana and Bill Rancic and their inspiring life story. Fighting cancer and trying to build up a family in the same time is no easy thing. Yet they did it! After years of failed fertility treatments, they welcomed baby Edward Duke in August 2012 and now they are ready to welcome another bundle of joy to the family!

Another great couple which I think is worth all the hype is Bradgelina. One of the sexiest women alive, Angelina Jolie is much more than a Hollywood star. She’s a dedicated wife and caring mother who decided to put herself and her family above all else. She recently went through a double mastectomy to avoid breast cancer, a move many called “brave” and “inspiring”.

“I wanted to write this to tell other women that the decision to have a mastectomy was not easy. But it is one I am very happy that I made.” writes Angelina in The New York Times. “My chances of developing breast cancer have dropped from 87 percent to under 5 percent. I can tell my children that they don’t need to fear they will lose me to breast cancer.”

Meanwhile, Brad Pitt is playing his own part in the fight for humanity. His contribution to providing affordable housing to victims of Hurricane Katrina as part of the Make it Right project is just as laudable.

Make it Right began as an effort to rebuild the Lower 9th Ward in New Orleans, an area terribly hit by the massive storm in 2005. Of the 150 homes planned for the blighted neighborhood, a number of 86 homes are already in place and have all earned LEED Platinum, the highest level of certification offered by the U.S. Green Building Council.

Taking the initiative one step further, the foundation helped build an apartment building for disabled veterans in Newark, NJ, broke ground on an ambitious community development in a blighted Kansas City, MO neighborhood and partnered with Native American tribes to build homes on the Fort Peck Reservation.

Vampire Diaries star, Ian Somerhalder, has his mind set on protecting the animals and making the world, or at least part of Louisiana where he plans to build an Animal Sanctuary, a better place. The Ian Somerhalder Foundation is focused on providing a safe haven for all the outcast animals that have been neglected, mistreated and ultimately misunderstood. In addition to the animal shelter, plans include construction of a youth education center that would be home to summits on issues such as wildlife and land conservation and clean energy. Way to go, Ian!

What celebrity do you admire and look up to most?

 
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Posted by on June 17, 2013 in Celeb, Lifestyle, Relationships, Trending

 

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Parents going rogue on Facebook

What other purpose is there to Facebook than showing off our moments of glory, socializing and commenting on friends’ photos?! Well, it seems that there’s much more to it than meets the eye. These creative parents took the social media concept to a whole new level, using it as a way to discipline their thirteen year old daughter. The ingenious duo took silly photos of themselves which they uploaded onto the social media platform, turning the girl’s updates into into a „wall” of shame.

The story got the attention of the media when a Reddit user, apparently the girl’s brother, posted one of the photos with the caption: „My parents took away my sisters phone for the week. They’ve uploaded about 10 of these to her facebook. Doing it right!”

Parents on FB

This alternative form of punishment may have caused a few laughs among her peers, yet it got mixed reactions from the general public and gave way to lots of discussions on the parenting theme.

While some commenters saw it as a fair reprimand and a funny joke, appreciating the couple’s sense of humor, others felt that this kind of virtual discipline can mark a kid forever, doing more harm than good.

What do you think? Did they do it right? Or is that too much of a punishment for a bratty kid?

Here’s another example of original Facebook parenting, effective or counterproductive, you decide:

And here’s how teens react to the video:

I don’t know about you, but I’m sure glad my parents did not have access to Facebook when I was a teen.

 

 
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Posted by on March 29, 2013 in Lifestyle, Relationships, Trending

 

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Officially amazing: 5 curious records

There are many extraordinary things in the world but some are simply astounding. Here are our top 5 awesome records that put the fun in “fun-tastic”.

Tallest dog living. His name is George, Giant George and he’s a Great Dane owned by David Nasser of Tucson, Arizona, USA. George was measured 1.092 m (43 in) tall on 15 February 2010 and he’s absolutely gorgeous, don’t you think?

“Gangnam Style became the most “liked” video in YouTube history in 2012 with 4,911,081 votes. “We’re pleased to present his official certificate to such a global phenomenon,” said Guinness World Records Editor-in-Chief Craig Glenday, who presented the certificate at the radio studio. “Gangnam Style is an infectious, joyous song that has brought a smile to the faces of a tenth of the world’s population, and the result is that it’s the most liked video of any kind in the history of YouTube!”

The fastest toilet record is held by “Bog Standard”, a bathroom set consisting of bathtub, sink, and laundry bin, which can travel to a speed of 68 kmh (42.25 mph). The curious motorcycle ensemble was presented on the set of Lo Show Dei Record, in Milan, Italy, on 10 March 2011.

Image courtesy of guinnessworldrecords.com

Image courtesy of guinnessworldrecords.com

The tallest man living is Sultan Kösen (Turkey, b.10 December 1982) who measured 8 ft 3 in on 08 February 2011. He also holds the records for widest hand span and largest feet on a living person. Though life up there is not always fun, he learnt to enjoy it and keep an optimistic outlook on his existence. One of the advantages of being that tall, he says, is being able to help his mum out with jobs such as changing a broken light bulb and hanging curtains.

Are you ready to see the largest egg from a bird living? Well, you should know it weighed 2.589 kg or 5 lb 11.36 oz and was laid by an ostrich (Struthio camelus) at a farm owned by Kerstin and Gunnar Sahlin in Borlänge, Sweden, on 17 May 2008. Now that would make one big omelette!

Image courtesy of guinnessworldrecords.com

Image courtesy of guinnessworldrecords.com

 
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Posted by on March 18, 2013 in Celeb, Travel & living, Trending

 

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Former Playboy mansion changes hands for $5.2 million

There is almost nothing at the former Playboy Mansion in Chicago to remind of Hugh Hefner and his bunnies, yet he still sells. And he sells good. A 7,784-square-foot unit in the famous residential property at 1340 N State Parkway changed hands for an impressive $5.2 million.

Presented for sale by Katherine Chez Malkin at Baird & Warner Inc., the upscale condo was sold in a cash transaction. It occupies the entire second floor of the well-known residence and is absolutely incredible in terms of décor and interior design. And one wouldn’t expect less from such a premier piece of real estate. The whole living area shouts glamor and style; it comprises three spacious en suite bedrooms and five full baths, complemented by a gorgeous attached terrace. The master suite enjoys an amazing tree-lined view and an attached paneled study.

The entire outfit is a reminder of an elegant era, infused with a playful yet luxurious vibe which makes it aesthetically pleasing. The living room is intense; it was once a grand ballroom, 52 X 27, so you can imagine how gorgeous it looks; the room has still got its original paneling and soaring ceiling heights. There is a certain timelessness feel following you around. The dining area preserves the same classiness and sophistication as the rest of the house. There is a fully equipped kitchen, with an attached butler’s pantry and a family room. It’s truly fantastic.

The house was built in 1899 for Dr. George Swift Isham and was bought by Hefner in 1959. It housed the legendary Playboy icon until 1974, when Hefner abandoned it and moved full-time to the West Coast, taking all his “long-eared” friends with him.

Here’s a sneak peek into the former Playboy Mansion:

 

 
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Posted by on November 7, 2012 in Celeb, Trending

 

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Two and a Half Men reaches its tenth fantastic season

CBS had another shot at revamping the show’s success by bringing Charlie back from the dead in the tenth season of the acclaimed hit-comedy Two and a Half Men. But it was not Charlie Sheen that returned to the show; it was actually Kathy Bates who guest starred as the ghost of Charlie Harper. Charlie’s ghost, played by the academy award winner actress, visited Alan in the hospital after he had suffered a minor heart attack. Other Hollywood stars will stop by the show in its tenth season, including Michael Bolton and Miley Cyrus.

Miley Cyrus via The Huffington Post

Charlie Harper got killed in the premiere of season nine, giving the show quite a surprising twist. Suddenly, the series had lost its main attraction. Even more surprising perhaps was Ashton Kutcher’s joining the crew as an “an Internet billionaire with a broken heart”, more like a replacement for Charlie Sheen’s high-living character. Although Kutcher does not possess Sheen’s undeniable charm, he’s a welcome addition to the show. And no one can say that he’s a bad actor; he’s proven some amazing comedy acting skills so many times before; who can forget that dim-witted pretty boy, Michael Kelso, in That ‘70’s Show?!

The series is still focused on presenting the funny side of life, while tackling some sensitive issues like single parenting, love, men-women relationships, dating, getting back on your feet after divorce, family, money and friendship.

Although the ninth season did not boast an immense success from the very beginning, as fervent fans wanted Sheen back on the show, ratings continued to go up, definitely a good omen for the sitcom’s future.

Things are getting better for Charlie Sheen, too, as he’s moved on to a new project that premiered this summer on FX.

Charlie Sheen via quotestree

Anger Management features some other big names in the industry like Selma Blair, Shawnee Smith, Daniela Bobadilla, Michael Arden, and Noureen DeWulf. It broke a ratings record with 5.74 million viewers in its series debut, ranking as the most-watched sitcom premiere in cable history.

 
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Posted by on September 27, 2012 in Celeb, Roommates, Trending

 

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