Category Archives: Technology

Five businesses that should consider social media a must

Five businesses that should consider social media a must

Surviving the social media jungle can be a real challenge for marketers. Always engaged, staying sharp and open to interaction, monitoring feeds and coming up with catchy messages to post on a regular basis…that’s no easy thing. Yet it’s all worth it. There’s nothing more fulfilling than seeing those leads converting into sales and knowing that you did that.

The modern world is defined by social engagement and connectivity. The rise of the Internet as a universal communication tool has opened a world of possibilities for e-marketers.

I’m still amazed at how some companies, such as apartment communities or hospitality units don’t use social media to promote their brand. Here’s how I see it: first of all, the basic account for all social media channels is free; even if you won’t see a lot of sales coming directly from your profile, you’ll get tons of exposure. That’s got to count for something, right? Other people pay big bucks for getting that kind of exposure the old-fashioned way.

Then, social media is not as aggressive as traditional marketing channels so prospects won’t feel bombarded with sales ads and targeted campaigns. Most social platforms display user-friendly interfaces and offer tons of options for users to avoid getting spammed with promotional material. The real challenge you’ll have to face as an e-marketer is going around all that and make customers feel that they want to interact with you and have you as a Facebook friend.

How do you achieve that? Well, this is a job requirement for any marketing specialist: demonstrate creativity. You have to come up with original content, new material and interesting facts on a daily basis, put it up on your site or blog and then share it on social media. Not only will this help you gain and retain customers but it will also help your business rank higher in Google’s organic search.

As a rule of thumb, post a promotional message for every other nine posts that are not related to sales or marketing campaigns. Also, studies have shown that posts with pictures get the most visibility, especially among Facebook users. Don’t forget to connect your Facebook and Pinterest accounts, to make sure you reach a broader and more diverse audience.

Additionally, teaming up with other local businesses might be a good idea that will help you maximize engagement and boost your pool of followers. Tag fellow e-businesses (not competitors) in your posts and ask them to do the same for you. Sometimes you don’t even have to ask them for free mentions, they will do it as a favor in return.

And remember, more than anything people appreciate honesty. They know that you’re there to sell something but let them feel it’s their choice what and when they want to get it. On the other hand, it’s very useful to provide information about your products, respond to comments and inquiries and be as polite as possible. As with most businesses, bad reviews are bound to come online at some point. Keep in mind that disgruntled customers tend to be very loud and vehement in their protests so it’s very important you stay calm and refrain from any unprofessional behavior. Nothing good ever comes out of heated discussions; better try to understand what the problem is, find out if it’s something that you can fix, do your best to solve it and send out a positive message. Other prospects might be listening too, and if they are reasonable people, they will appreciate your efforts and care.

Of course the list might go on and on, but I believe the following set of businesses may draw loads of benefits from setting up social media accounts:

  • Travel agencies. As they say, a photo speaks a thousand words. An active presence on Facebook and Pinterest, putting on display fabulous vacation offers, is a must for travel agents and leisure marketers.

Antalya, Turkey, Kekova Island

  • Restaurants & cafes: right about noon, everybody’s attention turns to Facebook and where to go for lunch. Make sure your specials always land in your followers’ feeds.
  • Pet stores: now there’s an image that won’t go unnoticed.. or un-liked for that matter. Acquisition follows next.

  • Home stores: home accessories, design ideas and home décor get the most hits on Pinterest. Set up a blog and start pinning your products right away, if you haven’t done it already.
  • Event agencies and services. Weddings, proms, pool parties, entertainment and social festivities always get the most interest from fans. Make yourself wanted by displaying your most successful events and boast your accomplishments every time you get the chance.
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Posted by on August 14, 2013 in Technology, Travel & living, Trending


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5 must-have gadgets for a cool dorm room

Life away from home can seem frightening at first. Although most dorm rooms are nice, with pretty much everything you could need for a pleasant experience, they still remain plain and impersonal. To make it look more of a home, you can add a few personal touches to the space, like photos of your dear ones, your favorite mug and some cheerful decorations. Additionally, for a plus of convenience, you should consider bringing in a few cool gadgets as well. Your life will get a whole lot easier (or at least more organized).

Here are a few ideas of what you can do to make your dorm room look nice and become functional as well:

Laptop? Check! E-book? Check! Smartphone? Check! But how do you plan to deal with all the mess caused by the power cords and cables running loose? Here’s a solution that’s both functional and pretty: CableDrop Cable Clips. Cable clips can be placed on or behind your desktop and gently grasp your power and peripheral cords so they do not fall off your desk every time you unplug your laptop. They also make great pen holders.

Cabledrop cable clipsAs they say, breakfast is the most important meal of the day and, because shared living does not always allow for lots of cooking utensils, you need a smart, multi-functional appliance. The 3 in 1 Breakfast Station comes with a 2-Cup Coffee Maker with built-in filter, a toaster oven and a frying pan for eggs, bacon, or sausage. Too bad it doesn’t come with an alarm clock and an iPod dock attached…but then again, that would be too much to ask, wouldn’t it? Also make sure you check university policies before bringing one to campus. Some don’t allow toaster ovens in dorm rooms.

To further enhance your living environment, you can use a LED lamp with air purifier. With an innovative design and chic features, the lamp gives you the bright (or dim) light needed to complete any task, while refreshing the air around you.

LED lamp with air purifierPlush bedding is another simple way to add color and personality to your dorm room. While dark color sheets are much more convenient for dorm life, a patterned or colorful sheet set, complemented by a matching comforter, a blanket or two decorative pillows will make your sleeping nook vibrate with energy and strength.

Dorm room beddingAre you having trouble getting out of bed in the mornings? I know, we’ve all been there, it’s because of all the late night studying, right?! Clocky or Tocky rolling alarm clocks are perfect for sleepyheads like us. Besides being so cute, these clever little thingies will leap off your nightstand, beeping and running away like crazy unless you get out of bed and silence the alarm yourself. Just have a look at the video below:

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Posted by on September 3, 2012 in College life, Technology


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